Publicly accuse a socially prominent person or institution of discriminatory conduct through online platforms, apply social pressure that leads to reputational damage, mobilise supporters to withdraw affiliation and form an alternative institution or assume the displaced social role while claiming moral superiority.
The interns decided to pull a Gen Z on the nonprofit: they branded it discriminatory on TikTok, shamed every sponsor into picking sides, and then launched a rival organization with the same mission, the same donors, and a fresher logo.
by Philetas January 19, 2026
Get the To pull a Gen Z mug.