Theory of Digital Social Control Systems

The theory that digital platforms are not isolated but form interconnected systems of control—data brokers sharing information, advertisers coordinating campaigns, platforms integrating with each other, all working together to shape populations at scale. A single platform can influence behavior; an interconnected system can shape society. The theory of digital social control systems examines how data flows between platforms (Facebook knows what you do on Instagram), how influence amplifies across networks (a trend on TikTok becomes news on Twitter), and how control becomes total when platforms cooperate (your searches shape your feeds, your feeds shape your purchases, your purchases shape your recommendations). The system is not designed for control; control emerges from the interaction of systems designed for profit. But the effect is the same: populations managed, behaviors shaped, realities constructed.

Theory of Digital Social Control Systems Example: "He mapped the digital social control systems operating in his life—Google tracking his searches, Facebook knowing his friends, Amazon predicting his purchases, all sharing data, all shaping his experience. The systems weren't conspiring; they were just interconnected, each optimizing for engagement, together optimizing for control. He was the product, the resource, the managed population. The system worked perfectly."

by Abzugal Nammugal Enkigal February 16, 2026