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Stream of Data-Consciousness

A sustained cognitive state, common among data, AI, and technology professionals, marked by an ongoing and often involuntary focus on data quality, migration, integrity, bias, governance, and continuous improvement, accompanied by a continuous internal, data-related chatter that persists across professional and everyday contexts.
Virginia Woo, a seasoned Data Migration consultant for 25 years, when in a state of Stream of Data-Consciousness, cannot enjoy a restaurant review without wondering about sample bias, distrusts a weather forecast without knowing the data sources, and hears the phrase “close enough” as a personal challenge rather than reassurance.
by swoboda January 28, 2026
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