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Mr. Beastification

A term that describes how Youtubers have started to do more challenge videos, have a certain editing style with lots of bright colors, brightly colored thumbnails with the Youtuber's face, and more

The reason this happens is because Mr. Beast uses this format, and other Youtubers caught onto how many views his videos were getting and started doing the same
The Mr. Beastification of Youtube has made every video feel the same!
by appleapple_1 December 27, 2025
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Mr. Beastification

A term coined by Cary Huang to refer to the act of YouTubers having to constantly outdo themselves with every subsequent video. It could also refer to the number of YouTubers copying Mr. Beast, often verbatim and sometimes word-for-word. It is often cited as a problem on the platform.
"The Mr. Beastification of YouTube is ruining the platform! We must stop Mr. Beastification!"
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